Stroking the SuperMe: Targeting Brand and Product from a Social Perspective

Aug 03
2010

Stroking the SuperMe

Stroking the SuperMe

Are we creating a Online virtual “SuperMe” personality? I’d sway we are and it’s Ok. You always put your best foot forward and when you meet someone for the first time you usually send your ambassador, the polite, non offending, intelligent you. Your online personality should reflect that same feeling but to a greater depth.

You must be truthful, but accentuating the positive and leaving out the negative is what we all do daily anyway. So why would your social Profile be any different.

Georgina Laidlaw explains this very well in her article on Webworkerdaily.com Stroking the SuperMe: Targeting Brand and Product from a Social Perspective and takes it a step further into the corporate environment. Which hearkens back to what good old advertising was anyway. A message with words and images meant to persuade. Social Media isn’t as far away from advertising as we like to think. With Corporations getting into the game it’s just being repackaged.

The Social Aspect allows it to be commented on and will hopefully keep the message honest. See how many corporate sites you can find on Facebook that are genuinely different than their advertising!

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